|

|
1. What is the trend in your repeat guest rate?
|
|
2. Who are your guests ?
|

|
|

|
3. Which guests must be recognized when they arrive today?
|
|
4. Are you doing your job in providing the hotel with the ability to communicate with your guests, both pre and post arrival?
|

|
|

|
5. Do you collect the preferences and interests of your guests before they arrive?
|
|
6. Do you take care the interest of your guests regarding new facilities and value added services offered by your hotel ?
|

|
|

|
7. What is your sales team booking, travel agent booking and online booking trend ?
|
|
8. How do your Repeat Guests compare to your First Time Guests in terms of overall spending ?
|

|
|

|
9. Who are your best Corporate Transient Accounts?
|
|
10. What past groups generated the highest amount of incremental revenue during their stays?
|

|
|

|
11. What does your guest database look like in terms of Recency-Frequency-Monetary (RFM)?
|
|
12. How did your last major marketing campaign perform?
|

|
|

|
13. What are your top feeder markets for Leisure Weekend Business, both Peak and Off-Season?
|
|
14. Can you have a list of e-mail addresses for an e-blast promoting your Holiday Season weekend getaways?
|

|
|

|
15. What is the spend at your hotel restaurants by market segment and week-part of stay?
|
|
16. Who are your top "lost" guests?
|

|
|

|
17. Who are your Top Travel Agencies and what Market Segments are they supporting?
|
|
18. Do you take care your guests interest for Health?
|

|
|

|
19. Which Travel Agencies used to book a lot of Leisure business but have not done so within the last two years?
|
|
20. Which guests do you need to collect additional information from when they check in today?
|

|
|

|
21. How you can send your new facilities offer email and letter to visited guests ?
|
|
22. What are the trends in your mix-of-business and distribution channels?
|

|
|

|
23. Who are the guests that you need to contact pre-arrival to make sure that they get a reservation at their favorite hotel restaurant?
|
|
24. Do you take the swimming interest of your Guets ?
|

|
|

|
25. Which guests arriving within the next 30 days are heavy Spa users?
|
|
26. Do yopu take care your guests Travel interest ?
|

|
|

|
27. Do you know your guests are interested for WiFi ?
|